Nita Baum | Advisor & Collaborator

Nita founded b*free in 2013 to reimagine how we view, value, narrate, and embody wellbeing in our lives, work, and culture. For Nita, this is soulwork. Her work across sectors as a leader, coach, and advisor to executives and teams, at mission-driven arts and culture organizations from The Laundromat Project to the Kinfolk Foundation, at media organizations including Sesame Workshop, Paramount Media, and PRX, at venture philanthropy and impact incubators including New Profit, Echoing Green, and Maverick Collective, and with health-equity leaders at PSI, FoodCorps, iCAN, and more, made stark how the gaps and patterns that challenge us most are rooted in our wellbeing.

Her Mind Body Story work brings together insights and tools from over two decades of transdisciplinary visioning and creating. Nita has founded three social-innovation organizations in wellbeing, education, and renewable energy, and has been a coach, advisor, healer, facilitator, mediator, board chair, teacher, and professor. She speaks on wellbeing, healing, and leadership. She holds a BA in Pre-Medicine and Art History from Columbia University and an MBA from George Washington University, and is certified in mediation, nutrition, coaching, yoga, restorative justice, and somatic trauma-healing.